Profit-Driven
Programmatic
Profit-Driven
Programmatic
Profit-Driven
Programmatic
Connected TV
Connected TV
Mobile App Ads
Mobile App Ads
Display & Native
Display & Native
Programmatic Audio
Programmatic Audio
Digital Out-Of-Home
Digital Out-Of-Home
We are a digital ad agency that helps brands run profitable and transparent programmatic ad campaigns. Optimized for returns, not just clicks.
Get Started
with OTHERSIDE
Unlock Unlimited Growth Today
Get Started
with OTHERSIDE
Unlock Unlimited Growth Today
Get Started
with OTHERSIDE
Unlock Unlimited Growth Today

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more





































Why choose us

Why choose us

Why choose us
At OTHERSIDE, we help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.
At OTHERSIDE, we help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Through precision targeting, innovative strategy, and transparent execution, we turn fragmented ad buys into a single, high-performance ecosystem built to scale your brand efficiently and profitably. True omni-channel advertising, optimized for results.
01
Ad Spend Managed
Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.
01
Ad Spend Managed
Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.
01
Ad Spend Managed
Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.
02
Clients Managed
From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.
02
Clients Managed
From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.
02
Clients Managed
From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.

How we do it

How we do it

How we do it


Programmatic Ads Built For Performance
Programmatic Ads Built For Performance
For too long, programmatic meant big budgets spent optimizing for impressions and clicks. We're changing that — programmatic ads built for performance, with real conversion tracking, transparent reporting, and strategies that drive results.

01

Cross-Channel Retargeting
With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

01

Cross-Channel Retargeting
With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

01

Cross-Channel Retargeting
With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

02

OS Optimization Engine
Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

02

OS Optimization Engine
Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

02

OS Optimization Engine
Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

03

Pixels & Attribution
Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

03

Pixels & Attribution
Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

03

Pixels & Attribution
Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

04

Transparent Reporting
Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

04

Transparent Reporting
Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

04

Transparent Reporting
Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

05

Unbeatable Targeting
With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

05

Unbeatable Targeting
With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

05

Unbeatable Targeting
With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

06

Unlimited Scale
With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Unlimited Scale
With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Unlimited Scale
With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

Testimonials

Testimonials

Testimonials
Happy Clients Everywhere
Here's what a few of them have to say

Joe Cornfield
Transparent Labs
OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield
Transparent Labs
OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield
Transparent Labs
OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Anonymous Founder
Health & Wellness Company
We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder
Health & Wellness Company
We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder
Health & Wellness Company
We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Jeromy Sonne
SaaS Founder
OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne
SaaS Founder
OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne
SaaS Founder
OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Projects

Projects

Projects
Case Studies
We've helped brands across countless industries win with programmatic ads. Here's a few examples.



OTHERSIDE (Noun) /ˈəT͟Hər sīd/
The time after the solution of a problem, adversity, or challenge.
The OTHERSIDE Protocol: How we help brands win
The OTHERSIDE Protocol: How we help brands win
Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.
Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.
(001)
Global Ad Auction, Unified


Command Center
Command Center
The Command Center is where we bring all your different advertising channels together under one roof.
Every channel has its own tracking, reporting, and optimization with no coordination between them.
Our Command Center uses a single tracking system across all channels that connects them for unparalleled targeting flexibility.
The Command Center is where we bring all your different advertising channels together under one roof.
Every channel has its own tracking, reporting, and optimization with no coordination between them.
Our Command Center uses a single tracking system across all channels that connects them for unparalleled targeting flexibility.
(002)
Tracking, Commenced


The Bridge Effect
The Bridge Effect
Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.
The Bridge Effect creates these connections by identifying when the same user appears on different platforms, giving us the ability to track the efficiency of every dollar spent.
Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.
The Bridge Effect creates these connections by identifying when the same user appears on different platforms, giving us the ability to track the efficiency of every dollar spent.
(003)
Optimization, Underway


Acceleration Engine
Acceleration Engine
Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.
While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.
Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.
While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.

Simple pricing

Simple pricing

Simple pricing
Transparent Pricing.
Break Free Of The Meta and Google Monopoly
Profitable programmatic ads are just around the corner.
$3,750
/month
No variable fees. Flat monthly retainer.
Dedicated Account Manager
Fully Transparent Automated Reporting
Campaigns Optimized For Your Goals
Private Slack Channel for 1:1 Communication
Money-Back Guarantee
Ads Go Live WIthin
7 Days
Break Free Of The Meta and Google Monopoly
Profitable programmatic ads are just around the corner.
$3,750
/month
No variable fees. Flat monthly retainer.
Dedicated Account Manager
Fully Transparent Automated Reporting
Campaigns Optimized For Your Goals
Private Slack Channel for 1:1 Communication
Money-Back Guarantee
Ads Go Live WIthin
7 Days
Break Free Of The Meta and Google Monopoly
Profitable programmatic ads are just around the corner.
$3,750
/month
No variable fees. Flat monthly retainer.
Dedicated Account Manager
Fully Transparent Automated Reporting
Campaigns Optimized For Your Goals
Private Slack Channel for 1:1 Communication
Money-Back Guarantee
Ads Go Live WIthin
7 Days
A note from our founder:
After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.
That’s why I started OTHERSIDE.
I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.
If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.
Let’s talk about what OTHERSIDE can do for you.
After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.
That’s why I started OTHERSIDE.
I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.
If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.
Let’s talk about what OTHERSIDE can do for you.

Cory Dobbin
Founder, OTHERSIDE

Cory Dobbin
Founder, OTHERSIDE

Our Guarantee

Our Guarantee

Our Guarantee
Money-Back Guarantee
We know... it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work.
If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with OTHERSIDE.
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.
On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.
We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.
Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.
On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.
We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.
Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.
On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.
We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.
Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!
Let’s Work
Fill out our form for more information on how we can help you win with programmatic ads.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.
Risk-Free
Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.
Let’s Work
Fill out our form for more information on how we can help you win with programmatic ads.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.
Risk-Free
Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.
Let’s Work
Fill out our form for more information on how we can help you win with programmatic ads.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.
Risk-Free
Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.