Profit-Driven

Programmatic

Profit-Driven

Programmatic

Profit-Driven

Programmatic

Connected TV

Connected TV

Mobile App Ads

Mobile App Ads

Display & Native

Display & Native

Programmatic Audio

Programmatic Audio

Digital Out-Of-Home

Digital Out-Of-Home

We are a digital ad agency that helps brands run profitable and transparent programmatic ad campaigns. Optimized for returns, not just clicks.

Get Started

with OTHERSIDE

Unlock Unlimited Growth Today

Get Started

with OTHERSIDE

Unlock Unlimited Growth Today

Get Started

with OTHERSIDE

Unlock Unlimited Growth Today

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

Why choose us

Why choose us

Why choose us

At OTHERSIDE, we help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

At OTHERSIDE, we help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Through precision targeting, innovative strategy, and transparent execution, we turn fragmented ad buys into a single, high-performance ecosystem built to scale your brand efficiently and profitably. True omni-channel advertising, optimized for results.

$0M+

01

Ad Spend Managed

Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.

$0M+

01

Ad Spend Managed

Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.

$0M+

01

Ad Spend Managed

Our team has been managing profitable ads for brands of all types for more than a decade, with over half a billion dollars in ad spend managed.

0+

02

Clients Managed

From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.

0+

02

Clients Managed

From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.

0+

02

Clients Managed

From SaaS to eCommerce or service-based businesses, we've worked with brands of all types to help them win online with digital ads.

How we do it

How we do it

How we do it

Programmatic Ads Built For Performance

Programmatic Ads Built For Performance

For too long, programmatic meant big budgets spent optimizing for impressions and clicks. We're changing that — programmatic ads built for performance, with real conversion tracking, transparent reporting, and strategies that drive results.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

With all ad channels unified under one roof, OTHERSIDE builds powerful, cross-channel campaigns that follow your audience wherever they go.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

OS Optimization Engine

Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

OS Optimization Engine

Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

OS Optimization Engine

Most programmatic platforms lack true optimization. Like Meta’s best-in-class algorithm, we built our own real-time bidding and optimization engine.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Pixels & Attribution

Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Pixels & Attribution

Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Pixels & Attribution

Unlike most programmatic platforms, we track beyond impressions and clicks, we track conversions. Our dedicated pixel follows along from first impression to final purchase.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our clients get fully transparent performance reporting. Dynamically updating daily and broken down by campaign, our reports show exactly where every ad dollar goes.

05

Hands working on a device or document, representing professional results delivered to clients.

Unbeatable Targeting

With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

05

Hands working on a device or document, representing professional results delivered to clients.

Unbeatable Targeting

With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

05

Hands working on a device or document, representing professional results delivered to clients.

Unbeatable Targeting

With access to over 400 data partners, including Nielsen, Mastercard, Walmart and TransUnion, we have access to unmatched targeting precision, enabling hyper-specific, high-performing ad campaigns.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

Testimonials

Testimonials

Testimonials

Happy Clients Everywhere

Here's what a few of them have to say

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. For OTHERSIDE AI isn't a buzzword. AI is deeply integrated to help performance brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Projects

Projects

Projects

Case Studies

We've helped brands across countless industries win with programmatic ads. Here's a few examples.

OTHERSIDE (Noun) /ˈəT͟Hər sīd/

The time after the solution of a problem, adversity, or challenge.

The OTHERSIDE Protocol: How we help brands win

The OTHERSIDE Protocol: How we help brands win

Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.

Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.

(001)

Global Ad Auction, Unified

Command Center

Command Center

The Command Center is where we bring all your different advertising channels together under one roof.

Every channel has its own tracking, reporting, and optimization with no coordination between them.

Our Command Center uses a single tracking system across all channels that connects them for unparalleled targeting flexibility.

The Command Center is where we bring all your different advertising channels together under one roof.

Every channel has its own tracking, reporting, and optimization with no coordination between them.

Our Command Center uses a single tracking system across all channels that connects them for unparalleled targeting flexibility.

(002)

Tracking, Commenced

The Bridge Effect

The Bridge Effect

Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.

The Bridge Effect creates these connections by identifying when the same user appears on different platforms, giving us the ability to track the efficiency of every dollar spent.

Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.

The Bridge Effect creates these connections by identifying when the same user appears on different platforms, giving us the ability to track the efficiency of every dollar spent.

(003)

Optimization, Underway

Acceleration Engine

Acceleration Engine

Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.

While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.

Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.

While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.

Simple pricing

Simple pricing

Simple pricing

Transparent Pricing.

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

A note from our founder:

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

Cory Dobbin

Founder, OTHERSIDE

Cory Dobbin

Founder, OTHERSIDE

Our Guarantee

Our Guarantee

Our Guarantee

Money-Back Guarantee

We know... it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work.

If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

FAQ.

FAQ.

Got questions? We’ve got answers. Here’s everything you need to know about working with OTHERSIDE.

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.