Programmatic Ads Built To Perform

Programmatic Ads Built To Perform

Grow your business fast and effectively with the most performance-driven programmatic ad agency on Earth.

Every campaign we run is engineered for measurable, scalable growth. Built for profit, not just clicks.

Grow your business fast and effectively with the most performance-driven programmatic ad agency on Earth.

Every campaign we run is engineered for measurable, scalable growth. Built for profit, not just clicks.

Connected TV

Connected TV

Connected TV

Connected TV

Display + Native

Display + Native

Display + Native

Display + Native

Mobile Apps

Mobile Apps

Mobile Apps

Mobile Apps

Digital OOH

Digital OOH

Digital OOH

Audio

Audio

Audio

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

Why choose us

Why choose us

Why choose us

Why choose us

We are the new era of programmatic. Built for performance and growth.

We are the new era of programmatic. Built for performance and growth.

Programmatic ads have the reach and scale brands need to diversify spend.

But most programmatic agencies use outdated, impression-driven strategies that fail to deliver conversions.

We’re here to change that.

We built a programmatic solution that behaves like paid social — algorithmically transforming it into a scalable, performance-driven growth channel.

What we do

What we do

What we do

What we do

Fully managed programmatic advertising across multiple channels.

Fully managed programmatic advertising across multiple channels.

We handle everything from strategy to execution, real-time optimization, custom tracking, and data-driven targeting to turn your media spend into measurable business growth.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Connected TV & OTT

Netflix

Roku

Hulu

Disney+

Paramount+

& Hundreds More

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Connected TV & OTT

Netflix

Roku

Hulu

Disney+

Paramount+

& Hundreds More

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Connected TV & OTT

Netflix

Roku

Hulu

Disney+

Paramount+

& Hundreds More

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Connected TV & OTT

Netflix

Roku

Hulu

Disney+

Paramount+

& Hundreds More

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Display & Native

Taboola

Outbrain

FOX

Forbes

Bloomberg

& Hundreds More

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Display & Native

Taboola

Outbrain

FOX

Forbes

Bloomberg

& Hundreds More

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Display & Native

Taboola

Outbrain

FOX

Forbes

Bloomberg

& Hundreds More

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Display & Native

Taboola

Outbrain

FOX

Forbes

Bloomberg

& Hundreds More

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Mobile Apps

AppLovin

Activision Blizzard

King

Zynga

Ironsource

& Hundreds More

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Mobile Apps

AppLovin

Activision Blizzard

King

Zynga

Ironsource

& Hundreds More

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Mobile Apps

AppLovin

Activision Blizzard

King

Zynga

Ironsource

& Hundreds More

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Mobile Apps

AppLovin

Activision Blizzard

King

Zynga

Ironsource

& Hundreds More

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

04

Hands working on a device or document, representing professional results delivered to clients.

Digital OOH & Audio

Billboards

Retain Signage

Spotify

Pandora

Podcasts

& Hundreds More

Digital Out-of-Home and Programmatic Audio are ads placed in real-world environments and during on-the-go listening.

04

Hands working on a device or document, representing professional results delivered to clients.

Digital OOH & Audio

Billboards

Retain Signage

Spotify

Pandora

Podcasts

& Hundreds More

Digital Out-of-Home and Programmatic Audio are ads placed in real-world environments and during on-the-go listening.

04

Hands working on a device or document, representing professional results delivered to clients.

Digital OOH & Audio

Billboards

Retain Signage

Spotify

Pandora

Podcasts

& Hundreds More

Digital Out-of-Home and Programmatic Audio are ads placed in real-world environments and during on-the-go listening.

04

Hands working on a device or document, representing professional results delivered to clients.

Digital OOH & Audio

Billboards

Retain Signage

Spotify

Pandora

Podcasts

& Hundreds More

Digital Out-of-Home and Programmatic Audio are ads placed in real-world environments and during on-the-go listening.

How we do it

How we do it

How we do it

How we do it

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

01

Cross Channel Retargeting

We unify Connected TV, display, native, and mobile apps under one roof—so you can reach someone on Netflix, then retarget them on Candy Crush or Spotify. All powered by shared data and learnings.

01

Cross Channel Retargeting

We unify Connected TV, display, native, and mobile apps under one roof—so you can reach someone on Netflix, then retarget them on Candy Crush or Spotify. All powered by shared data and learnings.

01

Cross Channel Retargeting

We unify Connected TV, display, native, and mobile apps under one roof—so you can reach someone on Netflix, then retarget them on Candy Crush or Spotify. All powered by shared data and learnings.

01

Cross Channel Retargeting

We unify Connected TV, display, native, and mobile apps under one roof—so you can reach someone on Netflix, then retarget them on Candy Crush or Spotify. All powered by shared data and learnings.

02

Performance Optimization Algorithm

Nexus Engine™ is our proprietary algorithm that optimizes campaigns in real time across all programmatic channels—driving every dollar to the best placements for maximum ROAS and scale.

02

Performance Optimization Algorithm

Nexus Engine™ is our proprietary algorithm that optimizes campaigns in real time across all programmatic channels—driving every dollar to the best placements for maximum ROAS and scale.

02

Performance Optimization Algorithm

Nexus Engine™ is our proprietary algorithm that optimizes campaigns in real time across all programmatic channels—driving every dollar to the best placements for maximum ROAS and scale.

02

Performance Optimization Algorithm

Nexus Engine™ is our proprietary algorithm that optimizes campaigns in real time across all programmatic channels—driving every dollar to the best placements for maximum ROAS and scale.

03

In-House Creative

We provide in-house creative at no extra cost—designing display banners and CTV-ready video, then analyzing results to refine future assets so every campaign improves over time.

03

In-House Creative

We provide in-house creative at no extra cost—designing display banners and CTV-ready video, then analyzing results to refine future assets so every campaign improves over time.

03

In-House Creative

We provide in-house creative at no extra cost—designing display banners and CTV-ready video, then analyzing results to refine future assets so every campaign improves over time.

03

In-House Creative

We provide in-house creative at no extra cost—designing display banners and CTV-ready video, then analyzing results to refine future assets so every campaign improves over time.

04

Transparent Reporting

Our pixels track every touchpoint, giving you full-funnel attribution and daily reporting that shows exactly what’s working and where your dollars go.

04

Transparent Reporting

Our pixels track every touchpoint, giving you full-funnel attribution and daily reporting that shows exactly what’s working and where your dollars go.

04

Transparent Reporting

Our pixels track every touchpoint, giving you full-funnel attribution and daily reporting that shows exactly what’s working and where your dollars go.

04

Transparent Reporting

Our pixels track every touchpoint, giving you full-funnel attribution and daily reporting that shows exactly what’s working and where your dollars go.

05

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data for smarter lookalikes, retargeting, and segmentation that drives results.

05

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data for smarter lookalikes, retargeting, and segmentation that drives results.

05

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data for smarter lookalikes, retargeting, and segmentation that drives results.

05

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data for smarter lookalikes, retargeting, and segmentation that drives results.

06

Unlimited Scale

With 50B+ daily ad opportunities, omni-channel programmatic gives brands unlimited scale—reaching ideal customers with precision and efficiency.

06

Unlimited Scale

With 50B+ daily ad opportunities, omni-channel programmatic gives brands unlimited scale—reaching ideal customers with precision and efficiency.

06

Unlimited Scale

With 50B+ daily ad opportunities, omni-channel programmatic gives brands unlimited scale—reaching ideal customers with precision and efficiency.

06

Unlimited Scale

With 50B+ daily ad opportunities, omni-channel programmatic gives brands unlimited scale—reaching ideal customers with precision and efficiency.

Testimonials

Testimonials

Testimonials

Testimonials

The future is brighter on the OTHERSIDE

The future is brighter on the OTHERSIDE

Here's what a few of our happy clients have to say

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Come to the OTHERSIDE

Come to the OTHERSIDE

Come to the OTHERSIDE

Come to the OTHERSIDE

We offer transparent, flat-rate pricing, so you can scale confidently, without hidden fees or misaligned incentives.

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

01

No Variable Fees. Flat-Rate Monthly Retainer.

01

No Variable Fees. Flat-Rate Monthly Retainer.

01

No Variable Fees. Flat-Rate Monthly Retainer.

01

No Variable Fees. Flat-Rate Monthly Retainer.

02

Dedicated Account Manager

02

Dedicated Account Manager

02

Dedicated Account Manager

02

Dedicated Account Manager

03

Fully Transparent & Automated Reporting

03

Fully Transparent & Automated Reporting

03

Fully Transparent & Automated Reporting

03

Fully Transparent & Automated Reporting

04

Campaigns Optimized For Your Goals

04

Campaigns Optimized For Your Goals

04

Campaigns Optimized For Your Goals

04

Campaigns Optimized For Your Goals

05

Private Slack Channel for 1:1 Communication

05

Private Slack Channel for 1:1 Communication

05

Private Slack Channel for 1:1 Communication

05

Private Slack Channel for 1:1 Communication

06

Ads Go Live in 7 Days

06

Ads Go Live in 7 Days

06

Ads Go Live in 7 Days

06

Ads Go Live in 7 Days

01

Real Results

We don’t just talk about performance, we prove it. A recent MMM study with one of our clients showed a 2.2x return on investment, all from top-of-funnel programmatic spend. Real impact. Real lift. Measured by an independent third party.

01

Real Results

We don’t just talk about performance, we prove it. A recent MMM study with one of our clients showed a 2.2x return on investment, all from top-of-funnel programmatic spend. Real impact. Real lift. Measured by an independent third party.

01

Real Results

We don’t just talk about performance, we prove it. A recent MMM study with one of our clients showed a 2.2x return on investment, all from top-of-funnel programmatic spend. Real impact. Real lift. Measured by an independent third party.

01

Real Results

We don’t just talk about performance, we prove it. A recent MMM study with one of our clients showed a 2.2x return on investment, all from top-of-funnel programmatic spend. Real impact. Real lift. Measured by an independent third party.

02

Our Guarantee

We know, it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work. If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

02

Our Guarantee

We know, it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work. If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

02

Our Guarantee

We know, it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work. If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

02

Our Guarantee

We know, it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work. If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

A Note From Our Founder

09

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

Cory Dobbin

Founder, OTHERSIDE

Get Started

Get Started

Get Started

Get Started

Fill out our form below to learn more about how we can help you win with programmatic ads.

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

Experience the future of programmatic advertising

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FAQ.

FAQ.

Got questions? We’ve got answers. Here’s everything you need to know about working with OTHERSIDE.

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
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Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
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Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
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Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!