Programmatic

Built To Perform

Programmatic

Built To Perform

The most performance-driven programmatic ad agency on Earth.

Every campaign we run is engineered for measurable, scalable growth.

Built for profit, not just clicks.

The most performance-driven programmatic ad agency on Earth.

Every campaign we run is engineered for measurable, scalable growth.

Built for profit, not just clicks.

Connected TV

Connected TV

Connected TV

Connected TV

Display + Native

Display + Native

Display + Native

Display + Native

Mobile Apps

Mobile Apps

Mobile Apps

Mobile Apps

Audio

Programmatic Audio

Audio

Audio

Digital OOH

Digital OOH

Digital OOH

Digital OOH

& More

& More

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up — powered by our proprietary optimization algorithm that drives real performance across every channel.

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up. Powered by our own optimization algorithm that drives real performance across every channel.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up — powered by our proprietary optimization algorithm that drives real performance across every channel.

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up — powered by our proprietary optimization algorithm that drives real performance across every channel.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up — powered by our proprietary optimization algorithm that drives real performance across every channel.

Programmatic, Rebuilt

We’ve rebuilt programmatic from the ground up — powered by our proprietary optimization algorithm that drives real performance across every channel.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Performance First

Backed by deep performance-marketing experience, our strategies are engineered to deliver ROI & consistently beat agency benchmarks.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

Transparent Reporting

Our universal pixel tracks every customer touchpoint across channels — so you see exactly where your dollars go, and what they’re doing.

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

We run ads on these channels, and hundreds more

Why choose us

Why choose us

Why choose us

Why choose us

We are the new era of programmatic. Built for performance and growth.

We are the new era of programmatic. Built for performance and growth.

Programmatic ads have the reach and scale brands need to diversify spend.

But most programmatic agencies use outdated, impression-driven strategies that fail to deliver conversions.

We’re here to change that.

So we built a programmatic solution that behaves like paid social — algorithmically transforming it into a scalable, performance-driven growth channel.

Services

Services

(001)

Connected TV & OTT

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

Channels

Netflix

Roku

Hulu

Disney+

Paramount

+ Hundreds More

Connected TV & OTT

(002)

Display & Native

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

Channels

Outbrain

Taboola

FOX

Forbes

Bloomberg

Reuters

+ Thousands More

Display & Native

(003)

Mobile Apps

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

Channels

Activision Blizzard

AppLovin

King

Zynga

Ironsource

Unity

+ Hundreds More

Mobile Apps

(004)

Digital OOH, Programmatic Audio & More

Digital Out-of-Home and Programmatic Audio are ads placed on digital billboards, screens, and streaming audio platforms, reaching people in real-world environments and during on-the-go listening.

Channels

Digital Billboards

Transit Screens

Retail Signage

Spotify

Pandora

Podcasts

+ Hundreds More

Digital OOH, Programmatic Audio & More

(001)

Connected TV & OTT

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

Channels

Netflix

Roku

Hulu

Disney+

Paramount

+ Hundreds More

Connected TV & OTT

(002)

Display & Native

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

Channels

Outbrain

Taboola

FOX

Forbes

Bloomberg

Reuters

+ Thousands More

Display & Native

(003)

Mobile Apps

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

Channels

Activision Blizzard

AppLovin

King

Zynga

Ironsource

Unity

+ Hundreds More

Mobile Apps

(004)

Digital OOH, Programmatic Audio & More

Digital Out-of-Home and Programmatic Audio are ads placed on digital billboards, screens, and streaming audio platforms, reaching people in real-world environments and during on-the-go listening.

Channels

Digital Billboards

Transit Screens

Retail Signage

Spotify

Pandora

Podcasts

+ Hundreds More

Digital OOH, Programmatic Audio & More

(001)

Connected TV & OTT

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

Channels

Netflix

Roku

Hulu

Disney+

Paramount

+ Hundreds More

Connected TV & OTT

(002)

Display & Native

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

Channels

Outbrain

Taboola

FOX

Forbes

Bloomberg

Reuters

+ Thousands More

Display & Native

(003)

Mobile Apps

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

Channels

Activision Blizzard

AppLovin

King

Zynga

Ironsource

Unity

+ Hundreds More

Mobile Apps

(004)

Digital OOH, Programmatic Audio & More

Digital Out-of-Home and Programmatic Audio are ads placed on digital billboards, screens, and streaming audio platforms, reaching people in real-world environments and during on-the-go listening.

Channels

Digital Billboards

Transit Screens

Retail Signage

Spotify

Pandora

Podcasts

+ Hundreds More

Digital OOH, Programmatic Audio & More

(001)

Connected TV & OTT

Connected TV and OTT are video ads shown on smart TVs and streaming devices.

Channels

Netflix

Roku

Hulu

Disney+

Paramount

+ Hundreds More

Connected TV & OTT

(002)

Display & Native

Display and Native are banner-style ads that appear on websites, either as traditional placements or as ads that match the look and feel of the content around them.

Channels

Outbrain

Taboola

FOX

Forbes

Bloomberg

Reuters

+ Thousands More

Display & Native

(003)

Mobile Apps

Mobile App Ads are banner, video, or interstitial ads shown inside mobile apps like games, utilities, or news apps.

Channels

Activision Blizzard

AppLovin

King

Zynga

Ironsource

Unity

+ Hundreds More

Mobile Apps

(004)

Digital OOH, Programmatic Audio & More

Digital Out-of-Home and Programmatic Audio are ads placed on digital billboards, screens, and streaming audio platforms, reaching people in real-world environments and during on-the-go listening.

Channels

Digital Billboards

Transit Screens

Retail Signage

Spotify

Pandora

Podcasts

+ Hundreds More

Digital OOH, Programmatic Audio & More

How we do it

How we do it

How we do it

How we do it

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

We help you reach more customers by running effective ads across multiple channels. All managed in one simple, connected system.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

Unlike traditional agencies, we unify Connected TV, display, native, mobile apps and more under one roof. Imagine prospecting with an ad on Netflix, then retargeting that same viewer on Candy Crush or Spotify. All powered by shared data and learnings.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

Unlike traditional agencies, we unify Connected TV, display, native, mobile apps and more under one roof. Imagine prospecting with an ad on Netflix, then retargeting that same viewer on Candy Crush or Spotify. All powered by shared data and learnings.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

Unlike traditional agencies, we unify Connected TV, display, native, mobile apps and more under one roof. Imagine prospecting with an ad on Netflix, then retargeting that same viewer on Candy Crush or Spotify. All powered by shared data and learnings.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Cross-Channel Retargeting

Unlike traditional agencies, we unify Connected TV, display, native, mobile apps and more under one roof. Imagine prospecting with an ad on Netflix, then retargeting that same viewer on Candy Crush or Spotify. All powered by shared data and learnings.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Nexus Engine™

Nexus Engine™ is our proprietary algorithm that dynamically optimizes campaigns across all channels in real time — just like Meta or AppLovin — but across every programmatic channel. Every dollar is guided toward the highest-performing placements, ensuring maximum ROAS and scale.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Nexus Engine™

Nexus Engine™ is our proprietary algorithm that dynamically optimizes campaigns across all channels in real time — just like Meta or AppLovin — but across every programmatic channel. Every dollar is guided toward the highest-performing placements, ensuring maximum ROAS and scale.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Nexus Engine™

Nexus Engine™ is our proprietary algorithm that dynamically optimizes campaigns across all channels in real time — just like Meta or AppLovin — but across every programmatic channel. Every dollar is guided toward the highest-performing placements, ensuring maximum ROAS and scale.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Nexus Engine™

Nexus Engine™ is our proprietary algorithm that dynamically optimizes campaigns across all channels in real time — just like Meta or AppLovin — but across every programmatic channel. Every dollar is guided toward the highest-performing placements, ensuring maximum ROAS and scale.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

In-House Creative

We include in-house creative at no extra cost. As programmatic experts, we design display banners and adapt video for CTV placements that are built to perform. We then analyze creative performance to refine and improve future assets — ensuring every campaign gets smarter over time.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

In-House Creative

We include in-house creative at no extra cost. As programmatic experts, we design display banners and adapt video for CTV placements that are built to perform. We then analyze creative performance to refine and improve future assets — ensuring every campaign gets smarter over time.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

In-House Creative

We include in-house creative at no extra cost. As programmatic experts, we design display banners and adapt video for CTV placements that are built to perform. We then analyze creative performance to refine and improve future assets — ensuring every campaign gets smarter over time.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

In-House Creative

We include in-house creative at no extra cost. As programmatic experts, we design display banners and adapt video for CTV placements that are built to perform. We then analyze creative performance to refine and improve future assets — ensuring every campaign gets smarter over time.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our pixels track every touchpoint across channels, delivering full-funnel attribution and dynamic, daily reporting. You’ll see exactly what’s working, and exactly where your ad dollars are being spent.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our pixels track every touchpoint across channels, delivering full-funnel attribution and dynamic, daily reporting. You’ll see exactly what’s working, and exactly where your ad dollars are being spent.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our pixels track every touchpoint across channels, delivering full-funnel attribution and dynamic, daily reporting. You’ll see exactly what’s working, and exactly where your ad dollars are being spent.

04

Hands working on a device or document, representing professional results delivered to clients.

Transparent Reporting

Our pixels track every touchpoint across channels, delivering full-funnel attribution and dynamic, daily reporting. You’ll see exactly what’s working, and exactly where your ad dollars are being spent.

05

Hands working on a device or document, representing professional results delivered to clients.

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences that match your ideal customers. We also enrich your first-party data for lookalike expansion, retargeting, and smarter audience segmentation that drives results.

05

Hands working on a device or document, representing professional results delivered to clients.

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences that match your ideal customers. We also enrich your first-party data for lookalike expansion, retargeting, and smarter audience segmentation that drives results.

05

Hands working on a device or document, representing professional results delivered to clients.

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences that match your ideal customers. We also enrich your first-party data for lookalike expansion, retargeting, and smarter audience segmentation that drives results.

05

Hands working on a device or document, representing professional results delivered to clients.

Precision Targeting

With 400+ premium data partners, we build hyper-precise audiences that match your ideal customers. We also enrich your first-party data for lookalike expansion, retargeting, and smarter audience segmentation that drives results.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

06

Hands working on a device or document, representing professional results delivered to clients.

Unlimited Scale

With over 50 billion ad opportunities every day, omni-channel programmatic gives brands limitless potential to scale. Reach your ideal customer and grow your marketing efforts with precision and efficiency.

OTHERSIDE (Noun) /ˈəT͟Hər sīd/

The time after the solution of a problem, adversity, or challenge.

OTHERSIDE (Noun) /ˈəT͟Hər sīd/

The time after the solution of a problem, adversity, or challenge.

The OTHERSIDE Protocol: How we help brands win

The OTHERSIDE Protocol: How we help brands win

Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.

Our 3-step approach transforms how brands advertise across digital channels. By unifying typically disconnected advertising channels, enabling cross-platform audience targeting, and accelerating performance optimization, we deliver what other agencies can't - truly integrated omni-channel campaigns that reach new audiences with faster results.

(001)

Global Ad Auction, Unified

Command Center

The Command Center is where we bring all your different advertising channels together under one roof.

Every channel has its own tracking, reporting, and optimization with no coordination between them.

Our Command Center uses a single tracking system across all channels that connects them for unparalleled targeting flexibility.

(002)

Tracking, Commenced

The Bridge Effect

Normally, if someone sees your ad on Netflix, that information stays within Netflix. If they later use Spotify, there's no connection between the two experiences.

The Bridge Effect creates these connections by identifying when the same user appears on different platforms, giving us the ability to track the efficiency of every dollar spent.

(003)

Optimization, Underway

Acceleration Engine

Our Acceleration Engine dramatically reduces how long it takes to optimize your campaigns.

While traditional programmatic advertising typically requires 4-6 months of data collection, our proprietary optimization system leverages cross-channel data and daily adjustments to achieve optimal performance in just 4-6 weeks.

Testimonials

Testimonials

Testimonials

Testimonials

The Future Is Brighter On The OTHERSIDE

Here's what a few of our happy clients have to say

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Joe Cornfield

Transparent Labs

OTHERSIDE gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Anonymous Founder

Health & Wellness Company

We're working with OTHERSIDE to diversify our channels, and they've been amazing - from the explanation and reporting to the execution. Very early on they're already exceeded our ROAS goals and expectation. Looking forward to see what we can do next.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. Performance is deeply integrated to help brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. Performance is deeply integrated to help brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. Performance is deeply integrated to help brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Jeromy Sonne

SaaS Founder

OTHERSIDE is unironically building the future of how DTC brands will grow. Performance is deeply integrated to help brands drive profitable outcomes. The only questions for brands hitting hyperscale isn't if you'll work with OTHERSIDE, its when, and if you'll kick yourself for not hiring them sooner.

Your path to growth comes with transparent & straight-forward pricing 

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Free In-House Creative

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

Break Free Of The Meta and Google Monopoly

Profitable programmatic ads are just around the corner.

$3,750

/month

No variable fees. Flat monthly retainer.

Dedicated Account Manager

Fully Transparent Automated Reporting

Campaigns Optimized For Your Goals

Private Slack Channel for 1:1 Communication

Money-Back Guarantee

Ads Go Live WIthin

7 Days

A note from our founder:

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank. The old playbook was no longer sustainable, and it was time for something better.

That’s why I started OTHERSIDE.

I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results. It’s programmatic built for performance, not vanity.

If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it. We’re helping brands scale profitably—and we’re just getting started.

Let’s talk about what OTHERSIDE can do for you.

Cory Dobbin

Founder, OTHERSIDE

Cory Dobbin

Founder, OTHERSIDE

Our Guarantee

Our Guarantee

Our Guarantee

Our Guarantee

Money-Back Guarantee

We know... it’s rare for agencies to offer a money-back guarantee. But at OTHERSIDE, we stand behind our work.

If you’re not 100% satisfied, we’ll refund our retainer fees from your most recent billing cycle. No hassle, no hard feelings.

FAQ.

FAQ.

Got questions? We’ve got answers. Here’s everything you need to know about working with OTHERSIDE.

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
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We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
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We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
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On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
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We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
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We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
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Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
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Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Is there a minimum budget or long-term contract required to work with OTHERSIDE?
icon

We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.

What is the onboarding and campaign management process with OTHERSIDE?
icon

We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.

Will your pricing be transparent, and what if we’re not happy?
icon

We offer a flat monthly retainer with a money-back guarantee on your most recent billing cycle fees if you're not 100% satisfied. We know that working with a new agency can be a risk, so we want to assume that risk for you because we believe so deeply in our ability to deliver.

How long until we see meaningful results?
icon

On average, we are able to compresses the typical 4–6 month ramp-up period down to just 4–6 weeks using real-time cross-channel optimization.

Do I need to provide ad creatives, or can OTHERSIDE help with that?
icon

We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for programmatic channels.

How granular is your audience targeting?
icon

We leverage 400+ data partnerships (Nielsen, TransUnion, Walmart, etc.) to build precision segments—enabling you to target niche groups down to their intent level. Whether it's as simple as demographic info, or as granular as IP-address specific targeting, we can find audiences to use in our strategy that gets your business in front of the right customer.

How is programmatic different from advertising on Google or Meta?
icon

Technically, these platforms use a 'type' of programmatic advertising, but Google and social ads operate in closed ecosystems ('walled gardens'). True programmatic gives you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!

Is programmatic advertising safe from ad fraud and will my ads be in brand-safe places?
icon

Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantees all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.

How do I get started?
icon

Just reach out! We’ll discuss your needs, create a plan, and get to work building your brand's future with programmatic ads!

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.

Let’s Work

Fill out our form for more information on how we can help you win with programmatic ads.

Experience the future of programmatic advertising

By submitting, you agree to our Terms and Privacy Policy.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After emailing, we will send you our deck as well as a calendar to schedule time at your earliest convenience to learn more.

Risk-Free

Our exploration calls are a quick, risk-free, zero obligation session where we determine whether or not we would be a good fit for your brand.